The Warranty Terms Reality Check

We are writing or updating product warranty terms: [WHAT WE SELL, CURRENT TERMS, WHAT FAILURES ACTUALLY HAPPEN, WHAT SUPPORT ALREADY COVERS IN PRACTICE, COMPETITOR TERMS]. Reality-check them: where the written warranty promises less than what support gives away free (fix the paper or the practice), the exclusions that would enrage a customer if enforced, the claim process a buyer can actually follow, and the one generous term worth marketing.