The Trademark Watch Triage
Triage a possible trademark infringement
Someone is using a name or mark confusingly close to ours: [OUR MARK AND WHAT WE SELL, WHAT THEY ARE USING AND WHERE, WHETHER CUSTOMERS HAVE ACTUALLY BEEN CONFUSED, HOW BIG THEY ARE]. Triage it: how real the confusion risk is (same market, same customers, actual evidence of confusion), our enforcement options from cheapest to heaviest (quiet note, platform takedown, cease and desist, opposition), what each costs in money and attention, and the risk of poking them (counterclaims, PR, waking a bigger player). Recommend the proportionate move and flag exactly when this needs a trademark attorney before any letter goes out.
Inputs needed
- #Our mark, their use, confusion evidence, their size
What good output looks like
Confusion risk assessed from evidence not offense; options priced from cheapest up; blowback risk considered; attorney gate named before any letter
The stream
Reading the room…