The Pricing Change Stress Test
Stress test a pricing change
I am considering this pricing change: [DESCRIBE CURRENT PRICE, PROPOSED PRICE, WHO IT AFFECTS]. Current volume and churn: [PASTE METRICS]. Play it out: who upgrades happily, who churns on principle, who grandfather-clauses themselves into a support thread. Estimate the revenue effect in months 1, 3, and 6 under a pessimistic and an optimistic case. Then write the three-sentence announcement email to existing customers that leads with what they keep, not what changes.
Inputs needed
- #Current and proposed pricing, volume, churn metrics
What good output looks like
Both cases are argued with numbers; the announcement email passes the read-it-as-a-grumpy-customer test
The stream
Reading the room…
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