The Margin Leak Hunt

Our margins are thinner than they should be: [WHAT WE SELL, REVENUE AND COGS, SHIPPING AND RETURNS COSTS, AD SPEND, PLATFORM FEES]. Hunt the leaks: the fees that crept (payment processing, apps, platform commissions), the discount habit and what it costs annually, the products that lose money after returns and shipping (name them), and the ad spend with no path to payback. Rank every leak by annual dollars. Then the three fixes this quarter, ordered by effort, and the number margin should be after them.