The Agency Rate Card

Set or fix our agency rates: [SERVICES WE SELL, WHAT WE CHARGE NOW, OUR COSTS PER DELIVERED HOUR, WHAT WE WIN AND LOSE ON PRICE, THE CLIENTS WE WANT MORE OF]. Build the rate card: hourly vs project vs retainer for each service with the honest math on which makes us more, the floor below which a project loses money, the rate-increase path for existing clients, and the three discount requests I will get with the scripted answer to each. Then the one-line positioning that makes the rate make sense.