The Launch Kit

Positioning to launch day, without the wishful thinking.

Stress-test the story, sharpen the pages that convert, and run the day itself.

1. 01
   PT-0001intermediate

   The Positioning Stress Test

   You are a skeptical CMO who has killed three rebrand projects. Here is my positioning stat...

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2. 02
   PT-0006intermediate

   Pricing Page Teardown

   Here is the copy and structure of my pricing page: [PASTE PRICING PAGE]. Critique it secti...

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3. 03
   PT-0148intermediate

   The Comparison Page Builder

   Write an honest us-vs-them comparison page

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4. 04
   PT-0158beginner

   The Welcome Sequence That Earns the Open

   Write a 4-email welcome sequence

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5. 05
   PT-0137intermediate

   The Answer-Engine Citation Pass

   Rewrite site copy so answer engines cite it

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6. 06
   PT-0168intermediate

   The Launch Day War Room

   Plan launch day end to end

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7. 07
   PT-0123beginner

   The Changelog Humans Read

   Write user-facing release notes

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