The Comparison Page Builder
Write an honest us-vs-them comparison page
Build the 'us vs them' comparison page for: [OUR PRODUCT] vs [COMPETITOR]. Inputs: [WHAT WE DO BETTER, WHAT THEY DO BETTER, WHO EACH IS RIGHT FOR, PRICING FOR BOTH]. Rules: admit where they win - a comparison page that claims we win everything is a page nobody believes; structure it as who each is right for, an honest feature table, the three real reasons people switch to us, and the switching cost stated plainly. Write it so it ranks and gets cited: direct answers, one claim per sentence, a FAQ block of real buyer questions.
Inputs needed
- #Both products' strengths, right-fit customers, pricing
What good output looks like
Competitor wins admitted; switching cost stated; claims are checkable one-liners; FAQ answers real questions; reads as honest to a skeptic
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.