The Launch Day War Room
Plan launch day end to end
plan launch day end to endcross-industrytool-agnosticmarketinglaunchproduct-marketingg2mintermediate
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We launch in two weeks: [THE PRODUCT/FEATURE, THE AUDIENCE, THE CHANNELS WE ARE USING, WHAT SUCCESS LOOKS LIKE IN NUMBERS]. Build the launch day plan: the hour-by-hour schedule for launch day (who posts what, who watches metrics, who owns support), the three things most likely to break and the pre-written response for each, the go/no-go checklist for the night before, and the rollback trigger - the number or event that means we pull it. Then the plan for days 2-7, because launch day is the easy part.
Inputs needed
- ■What is launching, audience, channels, success metrics
What good output looks like
Hour-by-hour with named owners; break scenarios have pre-written responses; rollback trigger is a number, not a feeling; days 2-7 planned
The stream (0)
Reading the room…