The Launch Day War Room

We launch in two weeks: [THE PRODUCT/FEATURE, THE AUDIENCE, THE CHANNELS WE ARE USING, WHAT SUCCESS LOOKS LIKE IN NUMBERS]. Build the launch day plan: the hour-by-hour schedule for launch day (who posts what, who watches metrics, who owns support), the three things most likely to break and the pre-written response for each, the go/no-go checklist for the night before, and the rollback trigger - the number or event that means we pull it. Then the plan for days 2-7, because launch day is the easy part.