The Positioning Stress Test
You are a skeptical CMO who has killed three rebrand projects. Here is my positioning stat...
You are a skeptical CMO who has killed three rebrand projects. Here is my positioning statement: [PASTE POSITIONING]. Do three things: (1) name the three weakest claims and why a real buyer would roll their eyes at each, (2) rewrite the statement for a technical evaluator, (3) rewrite it for the economic buyer who signs the check. Each rewrite under 40 words. Then tell me which of the three versions you would actually buy from and why.
Inputs needed
- #Positioning statement
- #Target buyer
What good output looks like
Specific objections with reasoning, two rewrites under 40 words each, zero hype adjectives, a defensible pick at the end.
The stream
Reading the room…
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