Win-Back Sequence
Closed-lost revival
Build a three-touch win-back sequence for a deal closed-lost six months ago: [PASTE WHY IT WAS LOST AND TO WHOM]. Each touch needs a new reason to exist (not 'just bumping this'): touch one is useful, touch two references what changed on our side, touch three is a clean break-up that often reopens the door. Include timing between touches.
Inputs needed
- #Lost-deal context
What good output looks like
Three touches with distinct legitimate reasons, honest reference to what changed, break-up email that closes cleanly.
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.