The Social Proof Inventory
Audit and deploy your social proof assets
Here is all our proof: [PASTE WHAT WE HAVE - CUSTOMER NAMES, LOGOS, QUOTES, METRICS, REVIEWS, AWARDS, CASE STUDIES]. Inventory it: rank each asset by strength (named customer with a number beats anonymous adjective), map where each is deployed today (homepage, deck, proposals, ads), find the gaps - the claims we make with zero proof attached - and the three proof assets we should go get this quarter and from whom. Then the quick win: the strongest asset we have that is deployed nowhere.
Inputs needed
- #Existing proof assets of every kind
What good output looks like
Assets ranked with a strength reason; proof-to-claim gap list is specific; three target assets named with sources; one deploy-now quick win
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.