The Social Proof Inventory
Audit and deploy your social proof assets
audit and deploy your social proof assetscross-industrytool-agnosticmarketingsocial-proofcredibilitypositioningbeginner
Entry PT-0178 · full text · stolen 0 timesReceived
Here is all our proof: [PASTE WHAT WE HAVE - CUSTOMER NAMES, LOGOS, QUOTES, METRICS, REVIEWS, AWARDS, CASE STUDIES]. Inventory it: rank each asset by strength (named customer with a number beats anonymous adjective), map where each is deployed today (homepage, deck, proposals, ads), find the gaps - the claims we make with zero proof attached - and the three proof assets we should go get this quarter and from whom. Then the quick win: the strongest asset we have that is deployed nowhere.
Inputs needed
- ■Existing proof assets of every kind
What good output looks like
Assets ranked with a strength reason; proof-to-claim gap list is specific; three target assets named with sources; one deploy-now quick win
The stream (0)
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