The Size Guide That Cuts Returns
Build a size guide that prevents returns
build a size guide that prevents returnse-commerce / retailtool-agnosticecommercereturnssizingapparelconversionbeginner
Entry PT-0245 · full text · stolen 0 timesReceived
Our size-related return rate is too high: [PRODUCT CATEGORY, RETURN RATE CITING SIZE, CURRENT SIZE GUIDE, REVIEWS THAT MENTION FIT, WHAT CUSTOMERS MEASURE WRONG]. Build the guide: the measurements that actually predict fit for this product (not the generic chart), photos or descriptions of what each size looks like on a real body, the 'between sizes' rule stated plainly, the review quotes that do the convincing, and the returns-copy tweak that sets the expectation before the buy instead of after.
Inputs needed
- ■Category, return data, current guide, fit reviews
What good output looks like
Fit-predicting measurements; real-body references; between-sizes rule; pre-buy expectation copy
The stream (0)
Reading the room…