The Size Guide That Cuts Returns
Build a size guide that prevents returns
Our size-related return rate is too high: [PRODUCT CATEGORY, RETURN RATE CITING SIZE, CURRENT SIZE GUIDE, REVIEWS THAT MENTION FIT, WHAT CUSTOMERS MEASURE WRONG]. Build the guide: the measurements that actually predict fit for this product (not the generic chart), photos or descriptions of what each size looks like on a real body, the 'between sizes' rule stated plainly, the review quotes that do the convincing, and the returns-copy tweak that sets the expectation before the buy instead of after.
Inputs needed
- #Category, return data, current guide, fit reviews
What good output looks like
Fit-predicting measurements; real-body references; between-sizes rule; pre-buy expectation copy
The stream
Reading the room…
Same drawer
The Positioning Stress Test
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