The Review-Mined Ad Angles
Turn customer reviews into ad angles
Here are 30-50 real customer reviews of my product (or a competitor's): [PASTE REVIEWS]. Mine them for ad angles: extract the exact phrases customers use for the pain, the moment of relief, and the objection they had before buying. Cluster them into 5 distinct angles ranked by how often the language repeats, and write one ad hook per angle using the customers' words, not mine. Flag any angle that shows up in the reviews but that we have never advertised, and any claim in our current copy that reviews contradict.
Inputs needed
- #30-50 real reviews, current ad copy if available
What good output looks like
Hooks are in customer language; angles are ranked by evidence; contradictions with current copy get surfaced
The stream
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