The Returns Policy Rewrite
Rewrite a returns policy
Our returns policy needs a rewrite: [CURRENT POLICY, RETURN RATE AND WHAT RETURNS COST, WHAT CUSTOMERS COMPLAIN ABOUT, WHAT COMPETITORS OFFER, THE ABUSE WE ACTUALLY SEE]. Rewrite it: the policy in plain language a customer reads in 30 seconds, the terms that cut abuse without punishing honest returns, where being more generous than the category pays for itself in conversion, the edge cases (final sale, opened software, worn items), and the internal version so support answers the same way every time.
Inputs needed
- #Current policy, return rate, complaints, competitor terms
What good output looks like
30-second plain-language policy; abuse terms targeted not blanket; support-facing version included
The stream
Reading the room…
Same drawer
The Positioning Stress Test
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