The Price Increase Notice
Announce a price increase to customers
We are raising prices for existing customers: [CURRENT PRICING, NEW PRICING, WHO IS AFFECTED AND WHEN, THE REAL REASON, WHAT GRANDFATHERING WE CAN AFFORD]. Write the notice: the honest reason in one sentence (costs, value added, alignment), the exact math for this customer (their number, not a percentage), the notice period and the grandfathering or loyalty offer, what to do if they push back - the approved retention levers and who can pull them, and the support-team FAQ so the answer is the same everywhere.
Inputs needed
- #Old/new pricing, affected cohorts, reason, grandfather budget
What good output looks like
Customer-specific math; real reason stated; retention levers tiered; support FAQ included
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.