The Pre-Order Policy
Set up pre-orders without burning trust
We want to run pre-orders: [THE PRODUCT, EXPECTED SHIP WINDOW AND HOW CONFIDENT WE ARE, MARGIN, WHAT GOES WRONG IF WE SLIP 30 DAYS, OUR REFUND CAPACITY]. Write the policy and the page: the ship window stated as a range with honesty about the risk, the charge-now-versus-charge-at-ship decision and what each does to cash and trust, the cancellation and refund terms that comply with the 30-day shipping rule, the update cadence that keeps pre-order customers from churning, and the slip announcement written before we need it.
Inputs needed
- #Product, ship window confidence, margin, refund capacity
What good output looks like
Honest window; charge-timing tradeoffs; FTC-safe terms; update cadence; slip announcement pre-drafted
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.