The Pre-Order Policy
Set up pre-orders without burning trust
We want to run pre-orders: [THE PRODUCT, EXPECTED SHIP WINDOW AND HOW CONFIDENT WE ARE, MARGIN, WHAT GOES WRONG IF WE SLIP 30 DAYS, OUR REFUND CAPACITY]. Write the policy and the page: the ship window stated as a range with honesty about the risk, the charge-now-versus-charge-at-ship decision and what each does to cash and trust, the cancellation and refund terms that comply with the 30-day shipping rule, the update cadence that keeps pre-order customers from churning, and the slip announcement written before we need it.
Inputs needed
- ■Product, ship window confidence, margin, refund capacity
What good output looks like
Honest window; charge-timing tradeoffs; FTC-safe terms; update cadence; slip announcement pre-drafted
The stream (0)
Reading the room…
Same drawer
The AI Tool Usage Policy
Write an employee AI usage policy
PT-0245The Size Guide That Cuts Returns
Build a size guide that prevents returns
PT-0247The Influencer Brief That Isn't Cringe
Brief influencers without killing the content
PT-0249The Flash Sale Sanity Check
Decide if a flash sale is worth it