The Post-Purchase Sequence

Write the post-purchase email sequence: [WHAT THEY BOUGHT, HOW LONG UNTIL IT ARRIVES OR ACTIVATES, WHAT MOST CUSTOMERS DO WRONG FIRST, WHAT WE WANT THEM TO DO NEXT - REVIEW, REORDER, REFER]. Four emails: the order-high email (confirm, set expectations, kill buyer's remorse), the get-ready email (arrives before the product does, prevents the most common setup mistake), the how-is-it email timed to first value, and the ask email (review or referral - one, not both). Timing per email based on our actual delivery or activation window.