The Media Plan One-Pager
Compress a media plan to one page
A client needs the media plan summarized: [BUDGET, CHANNELS AND SPLITS, FLIGHT DATES, KPIs, TARGETING LOGIC, WHAT THE CLIENT ACTUALLY UNDERSTANDS]. Compress it to one page: the budget split in one chart anyone can read, why each channel earned its line in one sentence each, what we expect and when (leading indicators versus the lagging one they care about), what would make us move money mid-flight, and the reporting cadence so they know when to expect news.
Inputs needed
- #Budget, channels, flights, KPIs, client sophistication
What good output looks like
One-chart budget; one-sentence channel rationales; leading vs lagging split; mid-flight move triggers
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.