The Influencer Brief That Isn't Cringe
Brief influencers without killing the content
brief influencers without killing the contente-commerce / retailtool-agnosticinfluencermarketingbriefcreatorsecommercebeginner
Entry PT-0247 · full text · stolen 0 timesReceived
We are briefing creators: [THE PRODUCT, THE ANGLE, WHAT WE ARE PAYING, PLATFORMS, THREE EXAMPLES OF CONTENT IN OUR CATEGORY THAT WORKED]. Write the brief: the one sentence the creator must land, the mandatories list kept under five (disclosure, tag, link), the list of things we will NOT script because scripted reads as an ad, the shots that convert in this category, and the approval process that does not sand the life out of it - one round, specific notes only.
Inputs needed
- ■Product, angle, pay, platforms, reference content
What good output looks like
One must-land sentence; under-five mandatories; no-script list; one-round approval
The stream (0)
Reading the room…