The Influencer Brief That Isn't Cringe
Brief influencers without killing the content
We are briefing creators: [THE PRODUCT, THE ANGLE, WHAT WE ARE PAYING, PLATFORMS, THREE EXAMPLES OF CONTENT IN OUR CATEGORY THAT WORKED]. Write the brief: the one sentence the creator must land, the mandatories list kept under five (disclosure, tag, link), the list of things we will NOT script because scripted reads as an ad, the shots that convert in this category, and the approval process that does not sand the life out of it - one round, specific notes only.
Inputs needed
- #Product, angle, pay, platforms, reference content
What good output looks like
One must-land sentence; under-five mandatories; no-script list; one-round approval
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.