The Flash Sale Sanity Check
Decide if a flash sale is worth it
Marketing wants a flash sale: [THE DISCOUNT, THE PRODUCTS, OUR MARGIN ON EACH, EXPECTED LIFT, INVENTORY DEPTH, WHAT FULL-PRICE SALES WE WILL CANNIBALIZE]. Sanity-check it: the unit math (does the lift cover the discount at our real margins), the cannibalization estimate from the last promotion, the customers we are training to wait for sales, the support and fulfillment load spike, and the guardrails that make it a tool instead of a habit - duration cap, category cap, frequency cap.
Inputs needed
- #Discount, margins, expected lift, inventory
What good output looks like
Unit math shown; cannibalization estimated; wait-for-sale risk named; three guardrails set
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.