The Case Study Excavation Call
Interview a customer into a case study
interview a customer into a case studyb2btool-agnosticmarketingcase-studycustomer-proofcontentbeginner
Entry PT-0129 · full text · stolen 0 timesReceived
I have a 30-minute call with a happy customer to build a case study: [CUSTOMER, WHAT THEY USE, THE RESULT THEY MENTIONED]. Give me the interview guide: the opening that gets specifics not adjectives, the before-state questions that establish the pain in their numbers, the moment-of-change question, the after-state questions that pin the metric to a timeframe, and the quote-bait questions that produce sentences I can actually print. Then show me how to structure the writeup so the customer's numbers carry it and my adjectives stay out.
Inputs needed
- ■Customer, product used, headline result
What good output looks like
Quotes come out printable; numbers carry timeframe and baseline; the draft needs no invented superlatives
The stream (0)
Reading the room…