The Case Study Excavation Call
Interview a customer into a case study
I have a 30-minute call with a happy customer to build a case study: [CUSTOMER, WHAT THEY USE, THE RESULT THEY MENTIONED]. Give me the interview guide: the opening that gets specifics not adjectives, the before-state questions that establish the pain in their numbers, the moment-of-change question, the after-state questions that pin the metric to a timeframe, and the quote-bait questions that produce sentences I can actually print. Then show me how to structure the writeup so the customer's numbers carry it and my adjectives stay out.
Inputs needed
- #Customer, product used, headline result
What good output looks like
Quotes come out printable; numbers carry timeframe and baseline; the draft needs no invented superlatives
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.