The Affiliate Program One-Pager
Design an affiliate program and its one-pager
Design our affiliate or referral partner program: [WHAT WE SELL, PRICE AND MARGIN, WHO ALREADY REFERS US, WHAT WE CAN AFFORD PER REFERRAL]. Draft the one-pager: the commission structure that beats what else they could promote, cookie window and payout terms in plain words, who the program is NOT for, the assets they get (links, images, copy that converts), and the two rules that keep the program clean (no brand bidding, no fake reviews). Then the recruitment pitch to the first five partners.
Inputs needed
- #Product, price, margin, existing referrers, budget per referral
What good output looks like
Commission argued from margin math; terms in plain words; exclusions stated; hygiene rules included; recruitment pitch drafted
The stream
Reading the room…
Same drawer
The Positioning Stress Test
Positioning
PT-0254The Weekly Client Status Report
Standardize client status reporting
PT-0279Tighten a Draft With a Skeptical Editor
Rewrite a draft to lead with its boldest claim, remove filler, and replace vague language with specifics.
PT-0278B2B Positioning, Objection Rebuttals & Cold Email Sequence
Turn a product description into positioning, objection rebuttals, and a five-email cold outreach sequence.