The Multi-Year Deal Ask

A renewal could go multi-year: [THE CUSTOMER, CURRENT CONTRACT VALUE, THEIR RENEWAL DATE, OUR DISCOUNT AUTHORITY, WHAT THEY HAVE HINTED ABOUT BUDGET PRESSURE]. Structure the ask: the multi-year math that shows them real savings (not funny-money uplift), what we need in return (committed spend, case study, reference call, payment terms), the discount depth that still respects our margin, the risk that a lock-in spooks them and how to de-risk it (annual outs, price caps), and the one-page proposal that makes the CFO's comparison easy.