The Land-and-Expand Map
Plan expansion from a small first deal
plan expansion from a small first dealb2b saastool-agnosticsalesexpansionland-and-expandaccount-growthbeginner
Entry PT-0140 · full textReceived
We just closed a small first deal: [CUSTOMER, WHAT THEY BOUGHT, SEAT COUNT, PRICE, THE TEAM USING IT]. Build the expansion map: the adjacent teams who feel the same pain, the usage milestones that signal readiness to grow, the internal events (new VP, new initiative, renewal) that open the door, and the 90-day plan with one specific ask per step. Include the line that plants the seed now without sounding like the ink is not dry.
Inputs needed
- #Customer, what they bought, seats, price, using team
The receipts
What good output looks like
Adjacent teams named, not 'other departments'; readiness signals are observable usage events; every 90-day step has one specific ask; seed line is sendable this week
The stream
Reading the room…