The Executive Sponsor Playbook

Our deals lack air cover: [OUR TYPICAL BUYER LEVEL, DEAL SIZE WHERE EXECUTIVES ENGAGE, OUR EXECUTIVES AND THEIR BANDWIDTH, TWO DEALS WHERE A SPONSOR WOULD HAVE HELPED]. Build the playbook: when to deploy an executive (deal stage and size thresholds, not vibes), the sponsor brief one-pager so our exec walks in knowing the champion, the skeptic, and the ask, the three things a sponsor meeting must produce (mutual commitment, escalation path, next date), and the thank-you-and-update cadence that keeps the relationship alive between deals.