The Customer Advisory Board Charter
Charter a customer advisory board
charter a customer advisory boardb2btool-agnosticproductcabcustomer-advisoryvocintermediate
Entry PT-0176 · full text · stolen 0 timesReceived
I want to start a customer advisory board: [WHAT WE SELL, OUR BEST 10-15 CUSTOMERS, WHAT DECISIONS I WANT THEIR INPUT ON]. Draft the charter: who to invite (the mix of fans and almost-churned, not just friends), the cadence and time cost we promise, what members get that is not a discount, the agenda shape that produces real input instead of feature wishlists, and the rule that keeps it from becoming a sales channel. Then write the invitation email to the first member.
Inputs needed
- ■Product, candidate customers, decisions needing input
What good output looks like
Membership mixes fans and critics; member value is not discounts; agenda forces input on decisions; no-selling rule explicit; invite email drafted
The stream (0)
Reading the room…